BRAS UNDER $50

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SportsBra.co.nz is a New Zealand–based specialist store focused exclusively on high-support sports bras for women with large busts (C–L cups).

We help women find the right sports bra for running, gym training, horse riding, walking, and everyday movement — with personalised fitting advice, local NZ stock, and fast nationwide shipping.

SportsBra was founded by Alisa, after years of frustration trying to find sports bras that genuinely supported a fuller bust without pain, bounce or constant readjusting.

SHOP BEST SELLERS

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What our customers say

  • Active woman wearing active band over her sports bra and performing push-ups in a gym.

    "I have just started going to the gym and have found the breastband amazing. True to size, very comfortable. Has given me more confidence while working out. Highly recommend it to everyone."

    The LOADED Compression Support Band provides targeted compression to significantly reduce vertical and lateral chest movement, minimising bounce. It works with your sports bra, crop top or pop over your normal bra for extra support.

    SHOP: LOADED Compression Support Band 

  • "Great support. Most comfortable Bra I’ve had by far. The hooks on the straps are a game changer - no more sliding clips!”

    Ideal for high impact support, kick arse, high-impact activities such as horse riding, running, dance, netball, football, tennis, aerobics, basketball, bootcamp.

    SHOP: Simone Underwire High Support Sports Bra C-FF Cups 

  • "I will never buy another sports bra from any other company! The Shock Absorber sports bras are insane! Fit - perfect Support- SUPPORTED As a size 34 H it’s virtually impossible to find any sort of bra that accommodates for me, yet here we are. Also, customer service is just fantastic!"

    Full coverage = full support:That high neckline helps reduce bounce up and out — so you stay secure during even the bounciest workouts.

    SHOP: Shock Absorber D-H Cups Max Support Sports Bra 
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SHOP HIGH IMPACT SPORTS BRAS

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SHOP EVERYDAY MEDIUM IMPACT BRAS

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Some little extras...

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The Why behind the Bras

kia ora. I'm Alisa, founder of SportsBra. I’ve always loved jogging (& the occasional muddy trail run!) but as someone with a larger bust, finding the right sports bra was a challenge! My draw soon filled up with bras that didn't work. My boobs still bounced, wire poked into me, straps cut into my shoulders and it was painful when exercising!

After trying a LOT of bras, I discovered the Enell Sports Bra and my frustration turned into a mission. SportsBra.co.nz was born to help women of all shapes & sizes find supportive & comfortable sports bras, with a focus on those needing a little more support up top.

My range is carefully curated because every bra needs to pass the test with my group of customer testers. I'm also expanding into everyday bras that offer sports bra-level support without sacrificing comfort.

If you need help with sizing or style recommendations, my Online Fitting Form is like having a personal fitter at home. Based in Auckland, New Zealand, I'm proud to be a small, women-owned local business. Thank you for your support! Alisa

ONLINE FITTING FORM

Bra Blah Blog

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  • Best Plus-Size Wirefree Sports Bras NZ (2026): Royce, Enell & Shock Absorber

    Best Plus-Size Wirefree Sports Bras NZ (2026): ...

    Looking for the best plus-size wirefree sports bra in NZ? Here are my top 3 for bigger busts—Royce Aerocool, ENELL SPORT and Shock Absorber Max Support—plus a quick comparison table...

    Best Plus-Size Wirefree Sports Bras NZ (2026): ...

    Looking for the best plus-size wirefree sports bra in NZ? Here are my top 3 for bigger busts—Royce Aerocool, ENELL SPORT and Shock Absorber Max Support—plus a quick comparison table...

  • Enell SPORT vs. Enell LITE: Which Bra is Right for You?

    Enell SPORT vs. Enell LITE: Which Bra is Right ...

    The Enell range was the very first product we launched with at SportsBra.co.nz — and it remains one of our most popular, most recommended, and most loved bras. If you're...

    Enell SPORT vs. Enell LITE: Which Bra is Right ...

    The Enell range was the very first product we launched with at SportsBra.co.nz — and it remains one of our most popular, most recommended, and most loved bras. If you're...

  • Do you have bra cup spillage?

    Do you have bra cup spillage?

    Struggling with bra cup spillage? If your sports bra is cutting in, creating quad-boob, or spilling at the sides, it’s usually a sizing or structure issue. Here’s why it happens...

    Do you have bra cup spillage?

    Struggling with bra cup spillage? If your sports bra is cutting in, creating quad-boob, or spilling at the sides, it’s usually a sizing or structure issue. Here’s why it happens...

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