Kia ora, welcome to your local bra shop supporting women of all shapes & sizes while specialising in sports bras & everyday bras for women with big boobs...or as we say, for women with more up top!

Need help with sizing? Fill out the Online Fitting Form >>

SHOP BEST SELLERS

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What our customers say

  • Being a sports bra ambassador has taught me that it’s okay to not be the perfect fit, type, size. People respond to what’s real, & I’m as real as they come. I eat chocolate, carbs & the occasional maccas - all in moderation of course. I also exercise, love the outdoors & consider myself to be fit & healthy. I’ve never been able to do my hair or makeup, & know eff all about fashion, but I can rock a sports bra & be comfortable doing the uncomfortable. You don’t need to be any kind of mould other than yourself to succeed.

    SHOP: Enell High Impact 

  • "Most comfortable bra and I love that its front closure. I wear this bra for at least 12 hours and no discomfort at all."

    Do you want the support of a sports bra but all day comfort?

    A modern take on the classic posture bra, The Moira is perfect for everyday wear right through to the gym.

    SHOP: The Moira Front Closure Posture Back Support Bra 

  • "After the half marathon someone suggested I get one of these Loaded Bands. You just strap on around the top of your boobs. It sticks on, stays on and most importantly, keeps the girls from jumping up & down!"

    A streamlined & stylish compression band that works with your sports bra, crop top or pop over your normal bra for extra support. Can also be worn under your bra or top.

    SHOP: LOADED Compression Support Band 
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SHOP HIGH IMPACT SPORTS BRAS

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SHOP EVERYDAY MEDIUM IMPACT BRAS

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Some little extras...

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The Why behind the Bras

I’ve always loved jogging (& the occasional muddy trail run!), but as someone with a larger bust, finding the right sports bra was a challenge! My draw soon filled up with bras that didn't work. My boobs still bounced, wire poked into me, straps cut into my shoulders and it was painful when exercising!

After trying a LOT of bras, I discovered the Enell Sports Bra and my frustration turned into a mission. Sportsbra.co.nz was born to help women of all shapes & sizes find supportive & comfortable sports bras, with a focus on those needing a little more support up top.

My range is carefully curated because every bra needs to pass the test with my group of customer testers. I'm also expanding into everyday bras that offer sports bra-level support without sacrificing comfort.

If you need help with sizing or style recommendations, my Online Fitting Form is like having a personal fitter at home. Based in Auckland, New Zealand, I'm proud to be a small, women-owned local business. Thank you for your support! Alisa

ONLINE FITTING FORM

Bra Blah Blog

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  • How to Fit a Sports Bra

    How to Fit a Sports Bra

    Ladies, if your sports bra isn't cutting it and you're still experiencing bounce, then this video is for you.  But first, did you know that breasts are mostly fat and...

    How to Fit a Sports Bra

    Ladies, if your sports bra isn't cutting it and you're still experiencing bounce, then this video is for you.  But first, did you know that breasts are mostly fat and...

  • Sports Bras You Can Swim In

    Sports Bras You Can Swim In

    Can I Really Swim in a Sports Bra? Absolutely! But not just any sports bra will do. Think of it like this: you wouldn't wear your running shoes to a...

    Sports Bras You Can Swim In

    Can I Really Swim in a Sports Bra? Absolutely! But not just any sports bra will do. Think of it like this: you wouldn't wear your running shoes to a...

  • How a Sports Bra Should Fit - Part II

    How a Sports Bra Should Fit - Part II

    One of my wonderful customers has been trying on different style sports bras after I discovered the sports bra she had been wearing for years was not a good fit....

    How a Sports Bra Should Fit - Part II

    One of my wonderful customers has been trying on different style sports bras after I discovered the sports bra she had been wearing for years was not a good fit....

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