Kia ora, welcome to your local bra shop supporting women of all shapes & sizes while specialising in sports bras & everyday bras for women with big boobs...or as we say, for women with more up top!

Need help with sizing? Fill out the Online Fitting Form >>

SHOP BEST SELLERS

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What our customers say

  • "My favourite high impact sports bra is this Freya Active Dynamic, because it encapsulates your boobs instead of compressing them to limit movement."

    This full-coverage, non-wired bra is designed to keep you feeling secure and confident through even the toughest workouts.

    SHOP: Freya Dynamic Midnight Leopard Non Wired Sports Bra 

  • "I can run fast without bounce, especially the racerback setting helps provide more support. I feel good and comfortable wearing the Royce Aerocool."

    Designed specifically for F-K cups, this unique sports bra delivers unmatched support without the restrictions of wires or padding.

    SHOP: Royce Aerocool F-K Cup Full Coverage Wirefree Sports Bra 

  • Being a sports bra ambassador has taught me that it’s okay to not be the perfect fit, type, size. People respond to what’s real, & I’m as real as they come. I eat chocolate, carbs & the occasional maccas - all in moderation of course. I also exercise, love the outdoors & consider myself to be fit & healthy. I’ve never been able to do my hair or makeup, & know eff all about fashion, but I can rock a sports bra & be comfortable doing the uncomfortable. You don’t need to be any kind of mould other than yourself to succeed.

    SHOP: Enell High Impact 
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SHOP HIGH IMPACT SPORTS BRAS

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SHOP EVERYDAY MEDIUM IMPACT BRAS

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Some little extras...

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The Why behind the Bras

I’ve always loved jogging (& the occasional muddy trail run!), but as someone with a larger bust, finding the right sports bra was a challenge! My draw soon filled up with bras that didn't work. My boobs still bounced, wire poked into me, straps cut into my shoulders and it was painful when exercising!

After trying a LOT of bras, I discovered the Enell Sports Bra and my frustration turned into a mission. Sportsbra.co.nz was born to help women of all shapes & sizes find supportive & comfortable sports bras, with a focus on those needing a little more support up top.

My range is carefully curated because every bra needs to pass the test with my group of customer testers. I'm also expanding into everyday bras that offer sports bra-level support without sacrificing comfort.

If you need help with sizing or style recommendations, my Online Fitting Form is like having a personal fitter at home. Based in Auckland, New Zealand, I'm proud to be a small, women-owned local business. Thank you for your support! Alisa

ONLINE FITTING FORM

Bra Blah Blog

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  • Enell SPORT vs. Enell LITE: Which Bra is Right for You?

    Enell SPORT vs. Enell LITE: Which Bra is Right ...

    One of my most popular bras, and the very first product I launched with, the Enell range comes in a SPORT and LITE version. Both bras offer fantastic support and...

    Enell SPORT vs. Enell LITE: Which Bra is Right ...

    One of my most popular bras, and the very first product I launched with, the Enell range comes in a SPORT and LITE version. Both bras offer fantastic support and...

  • Do you have bra cup spillage?

    Do you have bra cup spillage?

    So your cups spilleth over huh?  We've all been there: struggling with a bra that just doesn't fit right. Whether it's overflowing cups or side spillage, an ill-fitting bra can...

    Do you have bra cup spillage?

    So your cups spilleth over huh?  We've all been there: struggling with a bra that just doesn't fit right. Whether it's overflowing cups or side spillage, an ill-fitting bra can...

  • Why Do My Bra Underwires Hurt?

    Why Do My Bra Underwires Hurt?

    Ahhh, bra underwire.  For many, it's a love-hate relationship.  We love the support, but hate the poke!  But what if I told you that uncomfortable underwires aren't something you have...

    Why Do My Bra Underwires Hurt?

    Ahhh, bra underwire.  For many, it's a love-hate relationship.  We love the support, but hate the poke!  But what if I told you that uncomfortable underwires aren't something you have...

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