Say goodbye to uncomfortable bras and hello to real support.

Need help with sizing? Fill out the Online Fitting Form >>

Kia ora, welcome to your local bra shop supporting women of all shapes & sizes while specialising in sports bras & everyday bras for women with big boobs...or as we say, for women with more up top!

SHOP BEST SELLERS

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What our customers say

  • "I found it so comfy to wear, could even wear as an everyday bra. I worked out at the gym, weights and treadmill. Also, afternoon walks with the dog. Very comfy and found the support to be excellent. Gives a more natural shape, not looking like one squished boob!😆"

    Say Goodbye to Bounce and Hello to Comfort with the Parfait High Impact Active D+ Moisture-Wicking Wirefree Sports Bra

    SHOP: High Impact Active D+ Moisture-Wicking Wirefree Sports Bra 

  • "My favourite high impact sports bra is this Freya Active Dynamic, because it encapsulates your boobs instead of compressing them to limit movement."

    This full-coverage, non-wired bra is designed to keep you feeling secure and confident through even the toughest workouts.

    SHOP: Freya Dynamic Midnight Leopard Non Wired Sports Bra 

  • Being a sports bra ambassador has taught me that it’s okay to not be the perfect fit, type, size. People respond to what’s real, & I’m as real as they come. I eat chocolate, carbs & the occasional maccas - all in moderation of course. I also exercise, love the outdoors & consider myself to be fit & healthy. I’ve never been able to do my hair or makeup, & know eff all about fashion, but I can rock a sports bra & be comfortable doing the uncomfortable. You don’t need to be any kind of mould other than yourself to succeed.

    SHOP: Enell High Impact 
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SHOP HIGH IMPACT SPORTS BRAS

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SHOP EVERYDAY MEDIUM IMPACT BRAS

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Some little extras...

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The Why behind the Bras

I’ve always loved jogging (& the occasional muddy trail run!), but as someone with a larger bust, finding the right sports bra was a challenge! My draw soon filled up with bras that didn't work. My boobs still bounced, wire poked into me, straps cut into my shoulders and it was painful when exercising!

After trying a LOT of bras, I discovered the Enell Sports Bra and my frustration turned into a mission. Sportsbra.co.nz was born to help women of all shapes & sizes find supportive & comfortable sports bras, with a focus on those needing a little more support up top.

My range is carefully curated because every bra needs to pass the test with my group of customer testers. I'm also expanding into everyday bras that offer sports bra-level support without sacrificing comfort.

If you need help with sizing or style recommendations, my Online Fitting Form is like having a personal fitter at home. Based in Auckland, New Zealand, I'm proud to be a small, women-owned local business. Thank you for your support! Alisa

ONLINE FITTING FORM

Bra Blah Blog

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